Do contemporary consumer products serve us or do we serve them?

Have you ever gone to a pharmacy or convenience store looking to quickly pick up a specific product or snack, but ended up spending more time deciding which variation to get than the time it took to get there? This project is an exploration into the question of whether or not nuances in variations for the same product actually serve a purpose.

Click on each image below to view the entire project.

Each image was made by taking 50 megapixel photographs of each individual item and then digitally manipulating them into one single image, allowing them to be blown up the size of billboards with no loss in quality.